A lot of beginning E Commerce entrepreneurs start their projects with few resources. To successfully introduce a new web shop on the market, you have to spare no effort. That’s why I have listed a couple of effective marketing techniques in the next paragraphs, techniques which you really have to take into account when you start a project.
Are you satisfied about your own web shop? If so, are your visitors satisfied too?
Are they able to immediately find the necessary information they need to buy your products?
Is the check out process fast and user-friendly enough? Are hesitating customers advised when they make their choice?
You can discover all of this by organizing live user tests. Such tests will also improve the user-friendliness of your web shop and increase the sale of your products.
When you organize these user tests, a number of representative persons receive separate tasks, which they have to execute out loud while everything is recorded. All sessions are thoroughly analyzed and improvements are also uttered.
Besides user testing, visitor statistics can also be very informative. You can find out how visitors behave when they visit your online shop, how they can find your project online, which pages they visit before they place an order, when and why they change their mind when they are completing the order, etc…
The free package Google Analytics can be easily installed and configured after some instructions. The heat maps and recording of visitor sessions by Clicktale form a valuable addition.
Optimization of texts for search engines
Have you written your web texts yourself or has a copywriter done this for you? These texts often contain specific vocabulary that doesn’t correspond with the search behavior of your customers. To have good ranking in search engines, you can adjust the words in your texts to this search behavior.
So before you start writing your texts, you have to discover the most popular terms that customers use when they want to buy your products. You can use Keyword Tool of Google, Wordtracker or other keyword services for this.
Add these key words subsequently to page elements such as meta titles, headings, alt attributes, anchor texts of links etc… Your company will surely know what to do about this.
Correcting and optimizing SEO
You will only gradually discover the finesse of good and profitable rankings in search engines. Which key words do customers insert? Which words are not used? Which key words have I used to attract customers and are not as successful as I hoped? How can I improve the content of my site to get a satisfying result for a certain search term? Why does my competitor have a better ranking than I when using the same term…?
What you need to do, is to evaluate and adjust your site regularly. You will find out that you can easily get certain rankings, but that you will have to fight to get the same results for other rankings.
The more links you have, the more successful your web shop will be. That’s why it is important to collect as many links as possible of interesting, valuable, qualitative and popular websites. You can do this by exchanging valuable content. More about linkbuilding.
Buying rankings in search engines
Ok, I have to admit that it’s sometimes difficult to get a better result in the organic search results of Google than the “big guys”. If this is the case, then it is better to buy these results. Google Adwords creates with its sponsored links an immediate inflow of visitors on your website. The program also gives you an insight in the search behavior of your potential clients, which you can use to adjust your SEO efforts.
Following and maintaining leads
The visitors of your website are not always in the mood to buy something. Make sure they leave behind their data and keep them interested with news letters and promotion mails. Sooner or later they will buy something.
You also have to take care of your customers after they have bought something. You can regularly send them information about new products and about other relevant offers. If you can also map their purchase behavior and interests, you can inform them even more effectively in the future.
Mailchimp and Campaign Monitor are two very powerful, cheap, and user-friendly e-mailing solutions.